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lundi 3 octobre 2011

ADSENSE THE REVOLUTION


You're not alone in being interested in the terrific Google ADSENSE program. Leveraging its powerful page analysis system, Google's AdSense program automatically matches the best possible advertisements with the content on your Web page, making the ads magically quite relevant to your content.
Behind the scenes, it works like this: an advertiser goes to the Google ADWORDS system, signs up, and creates one or more advertisements that they want to pay to have appear either on Google's search result pages or on "content pages". Those content pages are Web sites run by individuals and organizations that include AdSense, which is the "consume" side of this equation.
What makes this more interesting is that advertisers don't pay to have their adverts show up on either Google or separate content sites, but instead pay when the ads are clicked by customers, what we call " PAY PER KLICK" or PPC. A percentage of the amount that the company pays Google for displaying the ad is then shared with the ADSENSE-enabled web site owner.
If, say, the advertiser pays $1.00 for a visitor to their site through AdWords, then Google will pay a percentage of that amount (the exactly amount has not been stated by the company) to you, perhaps $0.20, perhaps more.
I realize that $0.20 doesn't sound like much money, but if you have a few hundred visitors a week, and some percentage of them click on these adverts, you could easily make $20-$50 or much (much!) more from your site each week, without having to do any work other than add the special AdSense code to the pages in the first place.
It's simple, easy to accomplish, you never have to negotiate (or even talk) with advertisers, you don't have to bill anyone at all, and every month or two you'll get a nice little check from Google corporate. Nice!
So let's talk about the exact steps required to actually get going with the AdSense program. First and foremost, you need to sign up for the AdSense program, which you can do by clicking in the cheery button:
Note that when you sign up, you'll need to specify a Web site or weblog that you plan on incorporating AdSense: not every site is approved, however, so make sure yours has valuable and unique content and a design that doesn't include too many advertisements.
Once you're approved, it's time to log in and configure your new Adsense Advertisement  to include on your site!
When you first log in, you'll see the following navigational bar:



Google AdSense Navigational Bar

Click on "AdSense for Content" and you'll be ready to configure your ad. Now, don't worry: configuration is pretty easy and kinda fun too, you get to pick colors, sizes, and much more.
Once you've clicked on the "AdSense for Content" tab, your next step will be to decide what type of advertisements you want Google to serve up on your own pages:



Google AdSense Ad Types

I suggest you start out with a text "Ad unit", as shown here: the other type of content adverts are less generally useful, less flexible, and typically also have a much lower payout, according to the grapevine. When you are ready, note that you can learn more about the different formats by clicking on any of the last three lines in that view.
The next section of your task is to specify the format and layout of your AdSense ad, and there are a rather amazing number of different size and format options. Google has a helpful Adsense format pages that's worth a quick peek.
Here at Ask Dave Taylor, I use a Leaderboard (728x90) on the top of the home page and a Large Rectangle (336x280) on this very page. Your layout will inevitably be different and you might choose a different layout entirely. Further, you are allowed to have up to three different ad units on a given page, so you can experiment with them one atop the other, adjacent to each other, or interspersed with your content. Just try to remember that if there's no content, there's no page. :-)
Now that you've picked an ad layout size (and yes, you can change it at any time too) it's time to have the most fun: changing the color scheme of the ad itself. My handy tip: use a border color that's the same as the background color of your page (as I do on this page) so that it's less overt that the ads are actually advertisements. It helps people not gloss over them and, hopefully, click on the ads a bit more frequently.
The built-in color schemes are nice too, of course, if you want to use them, but just as with the sizes, I strongly recommend that you experiment with different color schemes and see if you get a better percentage of clickthrus and greater revenue. Perhaps every Sunday night you can change to another color scheme and then track week-by-week what works best?
The next step is to specify an alternate Ad URL or color, and a specific channel for your ad:



Google AdSense Channels

The idea behind alternate ads is that sometimes no advertisers have bid on advertising for the keywords, leading Google to a pickle: what to display? By default, it instead displays PUBLIC SERVICE ADS (PSAs), but if you want to create an HTML snippet that produces the same size content, you can use that instead, or, you can simply have a solid box in the color of your choice that blends into the design of your site.
I am a much stronger supporter of channels, however. Channels let you organize your AdSense results by Web site (if you have more than one site) or by areas of your site. On this site, for example, I have a channel for "home page leaderboard" and another for "large rectangle" so I can compare how each format is doing, rather than just guessing in the aggregate. It's much easier to start correctly than to retrofit this sort of thing, so take the time and set up a basic channel or two to begin categorizing your results.
Finally, you've made all the settings you need and it's time to grab the HTML snippet that'll generate the ad block on your own site!



Google AdSense Ad Code

Your specifics will be a bit different from what you see in this screen shot, but the code will generally look identical. Just select all the text in the box, then use Edit --> Copy to get that code into your copy/paste buffer.
Now open up a page where you'd like to include the AdSense code, or a template if you're working with something like a weblog system, and paste in the new code by using Edit --> Paste.
Save your template and rebuild your site, or, if it's just a page, save the page back onto the server and bring it up in your web browser. That's it!
Important Warning: do not click on your ads!
I think one of the most common mistakes that new AdSense participants make is to click on an advert or three to "make a quick buck". Sounds good in theory, but you'll end up kicked out of the AdSense program if you click on ads shown on your own pages, which is not a good strategy for Earning money!
Anyway, that's the basic set of steps. Don't delay and don't wait for tomorrow: pop back up to the beginning of this article to sign up for AdSense, then go through these steps and you can start turning your cost center of a Web site into a revenue generation system, modest or otherwise!
.. and who knows, maybe you'll see one of my own advertisements on your site!

One final tip: If you're serious about increasing your AdSense earnings, you might want to consider buying a copy of my friend Joel Comm's Adsense secrets. It's jam-packed with great advice and ideas about maximizing your clickthru rate and traffic
Bonjour,
on lit de tout sur les Forums et j'ai lu des sommes importantes mais je me demande "Infos ou Intox"
y'a t'il vraiment des règles à respecter pour vivre de Adsense?
des structures de Sites?
des Structures de pages?
j'ai entendu parler des couleurs, de noyer dans le Contenu mais pas trop!
mais un de mes sites, peut être trop rempli, allez savoir! ne fait pas son office et donc carrement j'ai viré les adsenses mais ces questions demandent réflexions et réponses si vraiment certains en vivent alors Bravo!
merci à vous!
orkia
parlons du traffic et du contenue:
Donc avec une certaine stratégie de mise en page et du trafic, c'est faisable et ceux qui sous entendent qu'ils en vivent, je peux estimer qu'ils disent vrai alors!
c'est vrai que le but de mon site était atteint, beaucoup de visites à certains moments mais les adsenses plutot rikiki en retombées, quelque cents/jour, mon contenu devait être intéressant, je suppose!
je suis quitte à travailler sur un site Optimiser adsense alors si une stratégie peut occulter un "bon contenu" !

quelques questions ????
même la meilleure intégration du monde et le site le mieux structuré ne valent rien en terme de revenus adsense si il n'y a pas beaucoup de travail pour attirer les visiteurs...et surtout pour leur donner envie de revenir (ce qui est le plus difficile)
Bien oui, c'est fessable, plein de monde vive du Web dont moi
Tout est une question de visiteurs et c'est quasiement mathématique
1000 visiteurs/jours = 5-10$ par jour
10 000 visiteurs/jours = 50-100$ par jour
En terme de adsense seulement,
 il y a d'autre moyen de faire de l'argent sur le Web qu'avec Adsense.
Donc, 100 000 visiteurs/jours = 500-1000$ par jour
Adsense c'est merveilleux. Effectivement, on peut vivre facilement de Adsense.
C'est ce que je fais.
Le traffic est important mais pas seulement ca.
Il y a certaines techniques.
Il suffit d'utiliser son imagination et sa matière grise et de travailler fort au début...
et ensuite ca roule tout seul.

Google AdSense is the Google program where you can host pay-per-click ads on your Website:
When someone clicks an ad, you earn money. Simple as that.
Is it really as easy to make money with Google AdSense as many would lead you to believe? Now that I've become heavily involved with managing Google AdSense programs for my clients, I can see it's not all play and no work.
Unfortunately, a lot of people bought into the idea that there was a lot of easy money to be made and they are now finding out they aren't making nearly as much as they thought they would. Additionally, Google has a lot of prohibited practices when it comes to AdSense, and too many Webmasters are finding out they violated Google's policies after the fact - often because they never bothered to read the AdSense policies in the first place.
Webmasters must not only comply with AdSense policies, but their Websites must also comply with Google's webmaster policies.

Prerequisites for Making Money with AdSense

To make money with Google AdSense you need plenty of traffic coming in to your site or there won't be anyone to click the ads. Website promotion techniques, especially search engine optimization and article marketing will bring more traffic to your site. You also need to have content that will attract the ads with the highest Pay Per Click (PPC) rate that are relevant to that content. Then, you need to lay out your web pages so the ads blend in with your site. Studies have revealed that people who visit sites that contain ads that use colors that are not in harmony with the actual Web site tend to develop "ad blindness". Meaning no matter how much traffic comes into your site, chances are no one will click the ads because they'll be ignoring them. If no one clicks, you make nothing.
Dealing with Competitors' Advertisements
If you offer products or services on your Website, the first thing you'll notice when you begin hosting PPC ads is that many of the ads are coming from your competitors. Therefore, you'll want to put ads on pages that aren't earning you any money, or do like I did and not put ads on your site until you're so busy anyway you'd rather make a few dollars off of your competitors than to continue turning business away with nothing to show for it.
Google AdSense allows you to specify up to 200 URLs for sites you want to bar from placing ads on your pages. The problem is that most times you won't know the competitors are out there until their ads appear.

Google Money Making Ad Options
Google offers three ways to make money from them:
  • Google AdSense for Content - A variety of size and shape ads for placing in your content are available. These can be text or image ads or both - you specify what you'll allow. Ad units are full ads. Link units are simply a strip of text links that your visitors might want to click. Google allows you to put up to 3 Ad Units and 1 Link unit on each page of your Web site, provided you follow its policies - both for AdSense and for Webmasters.
  • Google AdSense for Search - This places a search box on your Web site. When a user enters a term and conducts a search, a search results page opens, that hosts more pay-per-click ads. You can customize the color scheme of the search results page to harmonize with your web site.
  • Google Referrals - Here you make money by referring visitors to use a Google product, like AdSense, AdWords, the Google Toolbar and other Google software. Just like Google AdSense for Content and AdSense for Search, Google generates the code that you paste into the desired location on your web page. You can choose from a wide variety of buttons and text links of different colors. As an example of how Google Referrals works, if someone goes to your site and clicks the link and signs up for an AdSense account, when that person earns a $100 from Google AdSense and receives a payout from Google, you'll also receive $100 for referring them. This is a great idea to me, because you can be the world's worst Google AdSense advertiser, but if an ad dynamo happens to visit your site and uses your referral link, you can make money anyway!
Google AdSense Payments
Google will not issue an AdSense payment until your earnings exceed $100. Unfortunately, there are loads of Google AdSense Forum entries about website operators who accumulated $90 or more in click through earnings only to get banned from Google and not get paid anything at all before they ever reached $100. This may be because Google doesn't take a close look to see if you're complying with their guidelines until it comes time to pay you. So yes, there's a lot more to the story than meets the eye.
How to Join AdSense
Once you have 10-15 pages on your site, go to http://adsense.google.com to apply.
When you are accepted, simply copy and paste the provided HTML code into any page that you'd like to show the ads. If you've done a good job of defining the content on your web pages, the ads that show should be relevant to the content of your page...increasing the chances of click-thrus by your visitors.
You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. The placement is up to you. You can even customize the colors to match your site's theme.

Tips on Succeeding With AdSense Here are some tips for achieving success with Google AdSense.

1. Build Traffic
AdSense is all about targeted traffic. The more people you have on your site that are actually interested in what you have to offer, the more you will potentially make.
Learn more about traffic building here.
2. Experiment
Test ad sizes, images vs. text, play around with colors, ad unit sizes, you name it. I personally like to have my ads match the background of my site so they blend more.
Read a blog post I wrote where my readers and I discuss our best performing ad units/sizes.
3. Avoid Free Hosts
I know times are tough economically and a lot of you don't want to pay for a website. But the facts don't lie. Successful website owners invest money. Period.
I have yet to open up a magazine and see a successful site featured hosted on Blogger.com or another free host. Never. And I've been out here since 1998.
If you want the search engines and people to take your site seriously, you have to own your site. And if you don't do this, I question your dedication. Even if it means you have to wait and save your money for 6 months to buy a domain and hosting. I'd rather you do that then take shortcuts with free hosting.
I cannot tell you how many e-mails I receive monthly from people who regret the decision to start off free. Once they realize the limitations, they decide to move to a paid host and are left with the intimidating task of moving all their files over. Don't put yourself in that situation.
Creating Your Website for AdSense
Before you even begin your site, make sure you've come up with a topic that you feel you know plenty about. That way it will be easiest to write a lot of content.
The more content you have, the better chance you have getting accepted into the program. Also, the more content, the greater the earning potential. AdSense is nothing but a numbers game. If you want to make a lot of money, prepare to write a lot of content and learn how to market your site.
Now let's talk about building your website. There are two ways you can approach this:
1) Do it Yourself (DIY) from scratch
2) Use Site Build It! (SBI!)

The Do It Yourself Method

I've actually used both methods for building my site and there are advantages and disadvantages to both.
If you use the DIY method, you will have to go and register a domain name (yoursite.com) and then sign up for a web host and build your pages.
Decide if you want a static website like this or a blog. If you don't know the difference, this article will help you out.
Averaging between $3 and $10 per month, the DIY method is usually the most cost friendly of the two but you are mostly on your own in terms of learning how to create your web pages and adding the AdSense code to your site.
Web hosts are generally there to house your site. They don't specialize in helping you market and optimize your site for the search engines to help you get traffic. So don't expect a lot from them in terms of helping you market your site and making money with Google AdSense.
This is not necessarily a bad thing. I had to learn how to build this site on my own and it wasn't very difficult.
I now manage all of my static sites with Dreamweaver. My blogs use WordPress.

Use Site Build It! - A Web Host Made for AdSense

This is a revolutionary web host like no other. I use it for my site, flat-stomach-exercises.com, and after only 11 months the site was earning over $700 per month for AdSense alone.
Two years after launch, the total monthly earnings shot up to $2,000 to $2,500.
Today, the site continues to earn money from AdSense yet I have no products to sell. I'm simply offering information on a topic I know a lot about and SBI showed me how to rank high in the search engines for various keyword phrases. Over 90% of traffic comes from the free search engines.
The reason SBI! is different from the other do-it-yourself hosts is that first it provides all the web page building and marketing help all in one place. Your domain registration, web hosting and marketing help come with the price..

Successful SBI Websites

Be sure to also take a peek at all the successful SBI websites created by mostly beginners who have never created a site before. Every site listed on this page is in the top 3% in terms of amount of traffic received on the web - thanks to the SBI search engine help.
Find out why I think SBI! is best for AdSense
What is AdSense?

Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.
Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage (roughly 60%) of what they earn.

This program is called AdSense.
Every website owner should at least consider the program. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.
So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.

How Much Can You Earn With AdSense?
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.
So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. may earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject